Companies committing to achieve carbon neutrality trigger a virtuous circle in which everyone earns, the planet and the company itself.
Studies on consumer purchasing preferences are unanimous in highlighting the choices of the latter towards products / services of companies that invest in sustainability.
This trend is accentuated between Generation Z and Millennials who already represent 65% of consumers today & who also consider “green companies” the most attractive places to work.
Companies that promptly and voluntarily undertake the path towards net zero emissions will find it less difficult to adapt to the increasing legislative restrictions imposed by governments in next years.
Investors favour companies that adapt to a carbon neutral world and contribute to a better environment, as they consider these companies better prepared to face the future and therefore more solid and attractive.